Writing a Traffic Pulling Article

As marketers, we are told that we should be article marketing.  It is how you make money as an affiliate, it is how you promote your websites and it is how you add content to your virtual real estate empire.

Many people find article writing difficult to do because they are not used to writing.  If you have the money, it can be outsourced.  However, for many people starting out online, money is tight and so they can't afford an outsourcer.

You can get articles written for a couple of dollars, but they are likely to be very poor quality.  For a decent 400 to 500 word article you are looking to pay around ten dollars, possibly more depending on the niche and the author.

You can write the articles yourself, and it's not that difficult to do if you follow a system.  Many people suffer from writers block or are just not used to writing an article.  It can be very daunting to sit down and write if it is something you are not used to.

Below is a system that works very well, it is one I use myself and you can be writing high quality articles surprisingly quickly with this technique.  It really isn't that hard and it enables even the most novice of writers to create decent articles rapidly.

Step 1 : Decide upon the niche you are writing in.

Step 2 : Determine which keyword(s) you are targeting in your article.

Step 3 : Determine the subject your article will be about.

Step 4 : Type into Google some of your keywords and see what problems and issues people are facing in that niche.  What do they want to know?  What is their pain?  What solutions are they looking for?

Step 5 : Write a powerful, interest building title with your keyword at the start, if possible.

Step 6 : Write out four or five short sentences about the problem (don't give away too much ... you want your reader to buy).

Step 7 : Turn each sentence into more descriptive paragraphs, remembering not to give away too much information.

Step 8 : Write a paragraph introducing the article at the top.

Step 9 : Write a paragraph summarizing what was in the article at the bottom.

And there you have a good quality, unique article that you could spin or just submit to an article directory or use on your website.  Content is king on the Internet, and unique content provides you with an edge over the competition.

This method will help you to quickly write articles, and it won't be long before you can write a high quality article in under ten minutes.  With practise, you will be able to do them in five to seven minutes easily!

And remember the more articles you have out there, the more you can potentially earn!

Writing a Traffic Pulling Article

As marketers, we are told that we should be article marketing.  It is how you make money as an affiliate, it is how you promote your websites and it is how you add content to your virtual real estate empire.

Many people find article writing difficult to do because they are not used to writing.  If you have the money, it can be outsourced.  However, for many people starting out online, money is tight and so they can't afford an outsourcer.

You can get articles written for a couple of dollars, but they are likely to be very poor quality.  For a decent 400 to 500 word article you are looking to pay around ten dollars, possibly more depending on the niche and the author.

You can write the articles yourself, and it's not that difficult to do if you follow a system.  Many people suffer from writers block or are just not used to writing an article.  It can be very daunting to sit down and write if it is something you are not used to.

Below is a system that works very well, it is one I use myself and you can be writing high quality articles surprisingly quickly with this technique.  It really isn't that hard and it enables even the most novice of writers to create decent articles rapidly.

Step 1 : Decide upon the niche you are writing in.

Step 2 : Determine which keyword(s) you are targeting in your article.

Step 3 : Determine the subject your article will be about.

Step 4 : Type into Google some of your keywords and see what problems and issues people are facing in that niche.  What do they want to know?  What is their pain?  What solutions are they looking for?

Step 5 : Write a powerful, interest building title with your keyword at the start, if possible.

Step 6 : Write out four or five short sentences about the problem (don't give away too much ... you want your reader to buy).

Step 7 : Turn each sentence into more descriptive paragraphs, remembering not to give away too much information.

Step 8 : Write a paragraph introducing the article at the top.

Step 9 : Write a paragraph summarizing what was in the article at the bottom.

And there you have a good quality, unique article that you could spin or just submit to an article directory or use on your website.  Content is king on the Internet, and unique content provides you with an edge over the competition.

This method will help you to quickly write articles, and it won't be long before you can write a high quality article in under ten minutes.  With practise, you will be able to do them in five to seven minutes easily!

And remember the more articles you have out there, the more you can potentially earn!

Socail Bookmarking

Social bookmarking is one of the best ways to get your websites ranking well and for getting direct traffic.  The search engines know that the social bookmarking sites are a direct indicator of what people are actual interested in.  Sure, they know marketers use it, but they realise that the majority of content that is social bookmarked multiple times is real content that people are finding useful and interesting.

You can take advantage of this and use social bookmarking to get your sites ranking well for their keywords.

Firstly, you need to open an account on some social bookmarking sites.  Rather than social bookmark each site manually, look at software such as OnlyWire which semi-automates the process.  This will make your life a lot easier.

Once you have your account set up, find some Internet marketing colleagues, friends or family who would be willing to set up an account themselves with Onlywire.

Then you simply trade bookmarks.  They bookmark your sites, you bookmark theirs.

Most marketers only have their sites bookmarked once, and very occasionally more than once.  The search engines are probably very aware of this and so pay more attention to sites that have multiple bookmarks on a single site.

This simple technique can easily get you multiple bookmarks and will give your sites a much needed boost in the search engines.

Alternatively, you can outsource the bookmarking and hire people to do it for you.  This will very quickly add up if you are creating a lot of sites.  You can find people on forums such as Digitalpoint who will do it very cheaply for you, but it is still going to add up.

You can apply the same technique to sites such as Stumbleupon and Digg, both of which can potentially get you massive amounts of traffic.  These sites expect more newsworthy and interesting articles.  With a well written article you can expect thousands of visitors in a day, quite literally.

Setting up multiple social bookmarking accounts yourself and bookmarking your sites is possible.  However, these sites are smart and will realise what you are doing unless you hide behind proxies.  This can be done, but often the hassle isn't worth it, particularly when it is easy to network with other marketers.

Networking with other marketers and trading bookmarks also has a side effect of building your network of contacts.  These could potentially turn into joint venture partners, product partners or more in the future.

Social bookmarking is an excellent way for you to get traffic both from the search engines and from the social bookmarking sites.  Do it well and you can benefit from great search engine rankings and massive traffic.

Socail Bookmarking

Social bookmarking is one of the best ways to get your websites ranking well and for getting direct traffic.  The search engines know that the social bookmarking sites are a direct indicator of what people are actual interested in.  Sure, they know marketers use it, but they realise that the majority of content that is social bookmarked multiple times is real content that people are finding useful and interesting.

You can take advantage of this and use social bookmarking to get your sites ranking well for their keywords.

Firstly, you need to open an account on some social bookmarking sites.  Rather than social bookmark each site manually, look at software such as OnlyWire which semi-automates the process.  This will make your life a lot easier.

Once you have your account set up, find some Internet marketing colleagues, friends or family who would be willing to set up an account themselves with Onlywire.

Then you simply trade bookmarks.  They bookmark your sites, you bookmark theirs.

Most marketers only have their sites bookmarked once, and very occasionally more than once.  The search engines are probably very aware of this and so pay more attention to sites that have multiple bookmarks on a single site.

This simple technique can easily get you multiple bookmarks and will give your sites a much needed boost in the search engines.

Alternatively, you can outsource the bookmarking and hire people to do it for you.  This will very quickly add up if you are creating a lot of sites.  You can find people on forums such as Digitalpoint who will do it very cheaply for you, but it is still going to add up.

You can apply the same technique to sites such as Stumbleupon and Digg, both of which can potentially get you massive amounts of traffic.  These sites expect more newsworthy and interesting articles.  With a well written article you can expect thousands of visitors in a day, quite literally.

Setting up multiple social bookmarking accounts yourself and bookmarking your sites is possible.  However, these sites are smart and will realise what you are doing unless you hide behind proxies.  This can be done, but often the hassle isn't worth it, particularly when it is easy to network with other marketers.

Networking with other marketers and trading bookmarks also has a side effect of building your network of contacts.  These could potentially turn into joint venture partners, product partners or more in the future.

Social bookmarking is an excellent way for you to get traffic both from the search engines and from the social bookmarking sites.  Do it well and you can benefit from great search engine rankings and massive traffic.

RSS Feeds Bring Massive Backlinks

RSS stands for Really Simple Syndication and is a method of taking content and syndicating it out to multiple sites.  It was primarily aimed at newsfeeds and providing content from news sites to other sites.

Like many other technologies, it has been hi-jacked by Internet Marketers who have found this is an excellent way to get backlinks.  It allows you to syndicate your content to hundreds of other websites at a click of a button, which in turn will boost your site in the search engine rankings.

In order to use RSS syndication, you have to have an RSS feed from your website.  The easiest way to do this is to use Wordpress when creating your website.  There are ways of making RSS feeds from normal HTML websites, but it is not always as simple as you may think.  Quite often it involves a manual process and manual submission of files.  However, there are a few websites that will automatically convert HTML to RSS for you.

Once you have an RSS feed you need to find some places to submit it.

There are two types of site you want to find.

Firstly you are looking for RSS directories.  A quick Google will bring up plenty of directories you can use.  There is software available you can buy which will automate the submission for you.

Once you have found your directories you want to submit your RSS feeds to them.  Manually it isn't the fastest process, but it can be outsourced.  You need to have your keywords, a title and sometimes a description prepared, but that won't take long.

It is often worth using different descriptions, titles and keywords to ensure each submission is unique.  What level of difference this actually makes no one is quite sure, but it does appear to help.

If you are manually submitting RSS feeds then you must keep track of which sites you have submitted where.  The reason being you don't want to submit the same site more than once.  Plus, you are likely to want to submit other sites in the future.

The second type of site is the RSS Aggregator. This is a site which takes a number of RSS feeds and combines them into a single feed or webpage.  This single feed can be submitted to RSS directories, further increasing your backlinks.

The RSS aggregator can be useful to mix up your RSS feeds on a topic with feeds from news sites on the same topic.  This will provide a higher level of authority and provide more bulk to the content.

When using RSS feeds, you need to also remember that many Web 2.0 sites such as Squidoo and many article directories have RSS feeds for the pages you create.  These can also be submitted to RSS directories and aggregators in order to further increase links and boost rankings.

Your RSS feed submissions will be updated every time you update your webpage.  Therefore, if you are regularly adding new content, you can find it syndicated out to many websites very quickly, gaining you backlinks to your site.

RSS feeds are a great way to get additional backlinks and to help your sites rank well for their keywords.  Use them, enjoy them and see the links flooding in.

RSS Feeds Bring Massive Backlinks

RSS stands for Really Simple Syndication and is a method of taking content and syndicating it out to multiple sites.  It was primarily aimed at newsfeeds and providing content from news sites to other sites.

Like many other technologies, it has been hi-jacked by Internet Marketers who have found this is an excellent way to get backlinks.  It allows you to syndicate your content to hundreds of other websites at a click of a button, which in turn will boost your site in the search engine rankings.

In order to use RSS syndication, you have to have an RSS feed from your website.  The easiest way to do this is to use Wordpress when creating your website.  There are ways of making RSS feeds from normal HTML websites, but it is not always as simple as you may think.  Quite often it involves a manual process and manual submission of files.  However, there are a few websites that will automatically convert HTML to RSS for you.

Once you have an RSS feed you need to find some places to submit it.

There are two types of site you want to find.

Firstly you are looking for RSS directories.  A quick Google will bring up plenty of directories you can use.  There is software available you can buy which will automate the submission for you.

Once you have found your directories you want to submit your RSS feeds to them.  Manually it isn't the fastest process, but it can be outsourced.  You need to have your keywords, a title and sometimes a description prepared, but that won't take long.

It is often worth using different descriptions, titles and keywords to ensure each submission is unique.  What level of difference this actually makes no one is quite sure, but it does appear to help.

If you are manually submitting RSS feeds then you must keep track of which sites you have submitted where.  The reason being you don't want to submit the same site more than once.  Plus, you are likely to want to submit other sites in the future.

The second type of site is the RSS Aggregator. This is a site which takes a number of RSS feeds and combines them into a single feed or webpage.  This single feed can be submitted to RSS directories, further increasing your backlinks.

The RSS aggregator can be useful to mix up your RSS feeds on a topic with feeds from news sites on the same topic.  This will provide a higher level of authority and provide more bulk to the content.

When using RSS feeds, you need to also remember that many Web 2.0 sites such as Squidoo and many article directories have RSS feeds for the pages you create.  These can also be submitted to RSS directories and aggregators in order to further increase links and boost rankings.

Your RSS feed submissions will be updated every time you update your webpage.  Therefore, if you are regularly adding new content, you can find it syndicated out to many websites very quickly, gaining you backlinks to your site.

RSS feeds are a great way to get additional backlinks and to help your sites rank well for their keywords.  Use them, enjoy them and see the links flooding in.

Maximum Traffic

Submitting articles to the search engines is a time honored strategy for generating traffic.  It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

There are a lot of questions over the best method of submitting articles for maximum traffic and effectiveness.  What are the best techniques and which are the most effective?

The first technique is to submit your article to the granddaddy of all article directories, EzineArticles.  This site has built a reputation of being the best article directory in town.  It is loved by marketers and by readers and most importantly, by Google.

It is a source of frustration to many marketers who find it hard to meet the submission guidelines or cope with the timescales for articles to be approved.

However, if you read their guidelines and stick to them, your articles will get through without a hitch.

Once they are in Ezinearticles you instantly receive benefits from it.  Articles in this directory tend to rank very well in Google, even without backlinks to them.

Add in a few backlinks and suddenly you find your articles are ranking in the top ten for moderately competitive keywords.  In fact, even without backlinks they can often rank well just because they are on Ezinearticles.

Once your article has been published you need to do some simple backlinking to it just to give it that extra boost in the search engines.

Firstly, take your Ezinearticle author RSS feed and submit it to RSS directories.  You can either use a tool or do it by hand.  If you are doing it by hand, just pick the top ten directories in a Google search and that will be good enough for now.  You can always submit to more later on, so make sure you keep track of which ones you have added your feed to.

You can also use one of the many ping sites to ping your article.  This does give Ezinearticles a lift, but it also gets your article noticed.

Finally, social bookmark your article.  Again, you can either use a tool or do it manually.  If your article is newsworthy and well written then you can look at adding it to sites such as Digg or Stumbleupon to get further links and traffic.

Of course, there are other article directories out there, but none of them carry the weight of Ezinearticles.  Google Knoll is a current contender and is very popular with marketers who are using it to submit their articles too.  So far though, these don't seem to be ranking as well as Ezinearticles, but it is a good way to get the Big G to notice your sites.

For the other article directories it is not worth submitting articles manually to them, except maybe the top half a dozen big directories.  Many of the rest get so little traffic it is not worthwhile, except for the backlink.  Therefore you should either outsource or automate these submissions to free up your time to concentrate on building your business.

If you are submitting articles then you need to make sure they are on Ezinearticles for maximum traffic.  Do some simple backlinking to your article and you will easily find your articles ranking well for their keywords and bringing you good traffic.

Maximum Traffic

Submitting articles to the search engines is a time honored strategy for generating traffic.  It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

There are a lot of questions over the best method of submitting articles for maximum traffic and effectiveness.  What are the best techniques and which are the most effective?

The first technique is to submit your article to the granddaddy of all article directories, EzineArticles.  This site has built a reputation of being the best article directory in town.  It is loved by marketers and by readers and most importantly, by Google.

It is a source of frustration to many marketers who find it hard to meet the submission guidelines or cope with the timescales for articles to be approved.

However, if you read their guidelines and stick to them, your articles will get through without a hitch.

Once they are in Ezinearticles you instantly receive benefits from it.  Articles in this directory tend to rank very well in Google, even without backlinks to them.

Add in a few backlinks and suddenly you find your articles are ranking in the top ten for moderately competitive keywords.  In fact, even without backlinks they can often rank well just because they are on Ezinearticles.

Once your article has been published you need to do some simple backlinking to it just to give it that extra boost in the search engines.

Firstly, take your Ezinearticle author RSS feed and submit it to RSS directories.  You can either use a tool or do it by hand.  If you are doing it by hand, just pick the top ten directories in a Google search and that will be good enough for now.  You can always submit to more later on, so make sure you keep track of which ones you have added your feed to.

You can also use one of the many ping sites to ping your article.  This does give Ezinearticles a lift, but it also gets your article noticed.

Finally, social bookmark your article.  Again, you can either use a tool or do it manually.  If your article is newsworthy and well written then you can look at adding it to sites such as Digg or Stumbleupon to get further links and traffic.

Of course, there are other article directories out there, but none of them carry the weight of Ezinearticles.  Google Knoll is a current contender and is very popular with marketers who are using it to submit their articles too.  So far though, these don't seem to be ranking as well as Ezinearticles, but it is a good way to get the Big G to notice your sites.

For the other article directories it is not worth submitting articles manually to them, except maybe the top half a dozen big directories.  Many of the rest get so little traffic it is not worthwhile, except for the backlink.  Therefore you should either outsource or automate these submissions to free up your time to concentrate on building your business.

If you are submitting articles then you need to make sure they are on Ezinearticles for maximum traffic.  Do some simple backlinking to your article and you will easily find your articles ranking well for their keywords and bringing you good traffic.

The Importance of Selling

The Importance of Selling

Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong – nearly every household will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson.  Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the reader's needs and desires. That's why you often see headlines such as “Have you ever felt...” or “Does ... sound familiar”? They work because they empathize with the reader's needs, problems or desires. The Internet is like a very busy freeway and everyone's in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.

Once you've obtained your reader's attention, you want to spend the first few paragraphs on telling your story – how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he's one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.

Then, write a paragraph or two on how the reader's life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs. 

The Importance of Selling

The Importance of Selling

Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong – nearly every household will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson.  Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the reader's needs and desires. That's why you often see headlines such as “Have you ever felt...” or “Does ... sound familiar”? They work because they empathize with the reader's needs, problems or desires. The Internet is like a very busy freeway and everyone's in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.

Once you've obtained your reader's attention, you want to spend the first few paragraphs on telling your story – how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he's one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.

Then, write a paragraph or two on how the reader's life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs. 

The Importance of Overdelivering

The Importance of Overdelivering

As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.

The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.

This is precisely why you should overdeliver. When every competitor of yours has access to everyone in the market, your only way of winning the battle is to overdeliver, again and again. When you   overdeliver, you present yourself as a person with the customer’s interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Overdelivering is simply your only way to differentiate yourself from your competitors.

You can start overdelivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number of times you have been provided very good service, as if you're being helped by a personal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.

When you provide excellent customer support, you're already ahead of most of your competitors. Take it a step further and think: in what other ways can you over deliver to your customers?

One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not use the bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.

The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter, even Chinese New Year! Your customer will again remember you as a friend, not a business associate, and will favour you above other merchants because of the warm relationship.

So, remember to start overdelivering today!

family� e r �� �}� areast-font-family:"MS Mincho";mso-bidi-font-family:Arial; mso-fareast-language:AR-SA'>At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you. 
other people to do some of your daily tasks, but you earn more money from the increased productivity. 
hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort. 

The Importance of Overdelivering

The Importance of Overdelivering

As an online merchant, your customers cannot see your face. They cannot hear your voice when you are recommending your products, and they cannot see the emotions on your face when you are telling your customers what benefits they can derive out of your products.

The Internet is a level playing field for every Internet marketer and merchant out there. The sheer connectivity means that you can reach every individual in the world. You are not limited by geographic constraints and anyone can be your customer or client.

This is precisely why you should overdeliver. When every competitor of yours has access to everyone in the market, your only way of winning the battle is to overdeliver, again and again. When you   overdeliver, you present yourself as a person with the customer’s interest at heart. You become a trusted friend and not a greed-driven marketer out looking for their money. Overdelivering is simply your only way to differentiate yourself from your competitors.

You can start overdelivering by providing superb support for your customers. How many times have you been turned away with rude answers when asking about a certain product you purchased? Compare that with the number of times you have been provided very good service, as if you're being helped by a personal friend. The ratio is just off balance, proving how scarce good customer support is. By providing excellent support to your customers and answering to their every needs patiently, you will gain customers that are fiercely loyal to you because they know you have their best interest at heart.

When you provide excellent customer support, you're already ahead of most of your competitors. Take it a step further and think: in what other ways can you over deliver to your customers?

One very good way is to give your customers a pleasant surprise when they make a purchase from you. For example, if a customer buys your cooking utensils, you might throw in a bonus recipe book for them. However, do not use the bonus as an incentive for the customer to buy your products. Your products must be good enough to make the customer buy it in the first place, and the bonus must serve as a surprise element; you must not announce it in the product catalogue.

The final way is to build a long-lasting relationship with your customers. If a customer buys regularly from you, you should send greeting cards during birthdays and on every holiday, be it Christmas, New Year, Easter, even Chinese New Year! Your customer will again remember you as a friend, not a business associate, and will favour you above other merchants because of the warm relationship.

So, remember to start overdelivering today!

family� e r �� �}� areast-font-family:"MS Mincho";mso-bidi-font-family:Arial; mso-fareast-language:AR-SA'>At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you. 
other people to do some of your daily tasks, but you earn more money from the increased productivity. 
hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort. 

Preselling - The Art of Building Anticipation

Preselling - The Art of Building Anticipation

Preselling is the work you must start doing before you release and sell your product; that's why it's called pre-selling. It's the work you do to convince your to-be-customers that your product has great benefit and only a fool will pass your offer without purchasing -- all this without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think "okay, this guy is not one of those greedy marketers. He's actually here to help me out." so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is? More so if you're having a chronic headache yourself! That's why by mentioning a benefit which would get your prospects' ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

littl� C n y �� �}� other people to do some of your daily tasks, but you earn more money from the increased productivity.
� [ r �� �}� hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

autos* � : d ر� XW� umeric'>Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort. 

Preselling - The Art of Building Anticipation

Preselling - The Art of Building Anticipation

Preselling is the work you must start doing before you release and sell your product; that's why it's called pre-selling. It's the work you do to convince your to-be-customers that your product has great benefit and only a fool will pass your offer without purchasing -- all this without actually "selling" the mentioned product.

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think "okay, this guy is not one of those greedy marketers. He's actually here to help me out." so that they will let their guard down and listen to your sales pitch.

Preselling is also the art of building up anticipation. If a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is? More so if you're having a chronic headache yourself! That's why by mentioning a benefit which would get your prospects' ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time. When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell. For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Ways to Solve Acne Woes Once and For All”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems. If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems.

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

littl� C n y �� �}� other people to do some of your daily tasks, but you earn more money from the increased productivity.
� [ r �� �}� hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

autos* � : d ر� XW� umeric'>Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort. 

How to Start an Internet Business without Capital

How to Start an Internet Business without Capital

I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let's say if you just can't think of any skills or knowledge that people might be interested in. Then, it's most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some mundane job that people don't want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

Outsourcing Your Business

Outsourcing Your Business

An online business consists of many essential components: website design, product creation, payment processing, salesletter, affiliate programs and so on. How about coupling that with sales and advert tracking?

When a lot of Internet marketers start out with their small home based businesses, they have totally no idea that their businesses could grow into "something that huge". One-man eBay stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics and customer support personnel. At the end, you can never manage every little aspect of your business when it grows to a certain extent, and that is when outsourcing comes in handy.

However, care must be taken to choose the right people to outsource your tasks and equal detail must be paid attention to to provide the best working environment for greatest productivity. The tasks you should outsource to people are those mundane and repetitive jobs like answering emails, keeping track of stocks and sales figures and so on. This ensures that while you hand some of your responsibilities to other people, they have the least chances of screwing up because the jobs they are handed are easy and straightforward. In contrast, never let others make decisions that will greatly affect your business if you do not want to risk losing your business overnight.

While you have to hire people on wages for some jobs such as book keeping, some jobs can also be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to write good content for your website and you can get freelance designers to spice up your merchant site. You do not need to hire these people on a regular wage because once their job is done, they do not have much follow up work to do for your business. A good resource for freelancers would be www.elance.com and www.rentacoder.com, where freelancers and buyers have transactions on a per job basis.

When your business reaches a certain extent, you will start to find it hard to keep track of everything and this means time to outsource. Think of it this way: you may lose a little money to hire other people to do some of your daily tasks, but you earn more money from the increased productivity.

� [ r �� �}� hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

autos* � : d ر� XW� umeric'>Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort. 

Outsourcing Your Business

Outsourcing Your Business

An online business consists of many essential components: website design, product creation, payment processing, salesletter, affiliate programs and so on. How about coupling that with sales and advert tracking?

When a lot of Internet marketers start out with their small home based businesses, they have totally no idea that their businesses could grow into "something that huge". One-man eBay stores grow into full-fledged online shops run by a team of dedicated salespersons, logistics and customer support personnel. At the end, you can never manage every little aspect of your business when it grows to a certain extent, and that is when outsourcing comes in handy.

However, care must be taken to choose the right people to outsource your tasks and equal detail must be paid attention to to provide the best working environment for greatest productivity. The tasks you should outsource to people are those mundane and repetitive jobs like answering emails, keeping track of stocks and sales figures and so on. This ensures that while you hand some of your responsibilities to other people, they have the least chances of screwing up because the jobs they are handed are easy and straightforward. In contrast, never let others make decisions that will greatly affect your business if you do not want to risk losing your business overnight.

While you have to hire people on wages for some jobs such as book keeping, some jobs can also be accomplished by outsourcing to freelancers. For examples, you can get ghostwriters to write good content for your website and you can get freelance designers to spice up your merchant site. You do not need to hire these people on a regular wage because once their job is done, they do not have much follow up work to do for your business. A good resource for freelancers would be www.elance.com and www.rentacoder.com, where freelancers and buyers have transactions on a per job basis.

When your business reaches a certain extent, you will start to find it hard to keep track of everything and this means time to outsource. Think of it this way: you may lose a little money to hire other people to do some of your daily tasks, but you earn more money from the increased productivity.

� [ r �� �}� hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive ebook on cooking Malaysian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

autos* � : d ر� XW� umeric'>Imagine if 100, 1000 or even 10000 customers are waiting to grab your newest products even before they are released! Hence, it's vital to build a customer base because it simply saves a lot of time and effort. 

How to Start an Internet Business without Capital

How to Start an Internet Business without Capital

I often meet new Internet marketers on various forums and they aspire to earn the big bucks like some of the well-known personas out there, such as Yanik Silver and Bryan Kumar. However, most of these new marketers have only the slightest ideas on where to start, and a lot of them are not willing or able to invest a startup capital in their online business. However, it is almost impossible to start an Internet business without spending some money on basic infrastructure such as web hosting, domain names and so on. Hence, here is a rough guide on how to build an Internet business starting with $0.

The first and most important thing to do is to list out all your skills. What skills do you have? You may have picked up these skills through daily life (for example languages), through your job (hands-on knowledge on a specific niche) or from your hobbies (for example fishing). It is most vital to list down skills or knowledge that you have and might be in demand elsewhere. For example, you love fly-fishing and you do it every day after work. You may build your Internet business upon this: writing an instructional guide on fly-fishing, teaching people how to do it, etc. Best of all, you do not need to spend money to acquire this knowledge: you already have it.

So, the very first option, if you have no money to start off your online business, is to earn some capital using your already existing skills or knowledge. You can give tuition to students on your dominant subject in college, you can teach stuff about your hobby to people who are interested, you can write guides on knowledge or skills you picked up through experience and cannot be found in theoretical books.

Okay, let's say if you just can't think of any skills or knowledge that people might be interested in. Then, it's most important that you locate a workable business model and focus on that alone. You can obtain almost everything you need through bartering, web hosting, domain name or credit card processing, to name a few in exchange for your product (if you own one) or services like copywriting, ghostwriting and website designs. There is always some mundane job that people don't want to do, and you can do that for those people in exchange for things you need. You just need to ask for it!

Ethical Marketing

Ethical Marketing

To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the customer. It is not uncommon to see words like “unbelievable” and “phenomenal” and something along those lines in really great salesletters.

However, there are some marketers who intentionally use hyped-up descriptions to sell off their products. These marketers mislead customers into thinking that their products offer benefits that do not really exist in reality. At this point, it would be appropriate to quote a story that really happened:

One evening, a fellow marketer in my MSN Messenger list messaged me to check out his newest salesletter for his product, an ebook on earning revenue with contextual advertisement. I logged on to his website and was drawn right into his sales copy! The reason was the salesletter dived right into my desires and promised that “everything I have ever wanted” can be obtained just by purchasing the said ebook and executing whatever is inside. The salesletter also made it seem that the author owns fleets of Mercedez Benz cars, luxurious mansions and private yachts.

The problem was I know this particular marketer personally. He is actually a 17 year old high school graduate looking for a few quick bucks by selling a little ebook he compiled with information collected from various sources from the Internet. My emergency alarm immediately kicked in and I can just imagine how many naïve newbies can be fooled with the deceptive sales copy.

The sad but very real fact is that there are many scam artists online, waiting to rip you off your hard-earned money. Hence, remember that the usual advice for consumers still apply online: use your common sense. If something sounds too good to be true, it probably is too good to be true.

Remember, when you intend to purchase something from the Internet, do a basic check-up on the merchant website. First and foremost, if you have even the slightest question on any of the features of the product mentioned, email the merchant regarding it and observe the attitude with which he/she replies. Customer support reveals a lot about the integrity of a business.

Finally, if you can't even find support email on their website, click the “Back” button and run away from the site at once!

Getting the Word Out

Getting the Word Out

You have created your own product that has been proven to have great demand, you have a salesletter that has a sky-high conversion rate, but all that would be futile and you will earn nothing if you don't have a single soul passing by your website since you will have no one to sell to! You might be a total beginner and therefore do not have a massive mailing list to sell to, and your website is on the 103^th page of search engine results pages. We can change all that with a few tried-and-tested traffic generation techniques.

First and foremost, let me make it clear to you that search engine optimization is not the only way to gain massive amounts of traffic! You see, search engine result pages are in a sense just web pages – similar to regular websites around the web. It is only so lucrative to have your website listed on the top of search engine results because many people use the search engine to search for information and arrive on the search engine results page. Hence, loads of people see your site's link and you attract loads of traffic.

The effect would have been exactly the same if your website is mentioned in a website with very high traffic. For example, imagine what would happen if your website was mentioned on the front page of Yahoo's website! Your website will receive so much visitors your bandwidth might go over the limit. So, the trick is to get other high-traffic websites in your niche to link to your website. To do this, you must give them very strong reasons to link to you – maybe it's this very thought-provoking article you've posted on your site, maybe it's the ingenious solution to this lifelong problem everyone has had for all their lives. In short, give people amazing reasons or value to earn a link from them.

Alternatively, you may link to a certain high-traffic website that's related to yours and ask for a link back. This technique is called reciprocal linking and is a very common technique for gaining links. However, before you even ask for the link, check your own website and ask yourself if you would be proud to recommend such a site to your readers, and whether it will provide useful information to your readers. In short, make sure your website has its own value and not just an empty shell devised to attract traffic!